Art of Santa Cruz represents a new, non-profit model for establishing a large-scale art exhibition and sales venue in Santa Cruz County.  This local arts venue is dedicated to exhibiting and selling the work of local artists in and around Santa Cruz County.


The challenge of expanding our county’s visual arts infrastructure can be overwhelming and expensive, particularly given our area’s cost of living and the state of the economy.  Regional Artisans Association has assembled a large group of local artists who work together in a self-sustaining exhibition space—much like a permanent indoor art and craft festival.  

Through Art of Santa Cruz's organizational framework, and with an eye toward a non-traditional gallery location, we established a successful, large-scale exhibition space that serves to highlight and make available the vast amount of amazing art being created in our beautiful county. 

Art of Santa Cruz is located in the Capitola Mall next to the interior entrance of Target, across the aisle from the SPCA storefront.

Who We Are...

Call For Artists!

Are you a painter or potter, a weaver or knitter, a woodcarver or even a baker, a candy maker or metal smith? What do you do that expresses your creativity? Do you love to sew and make useful gifts for the home? Maybe you like to crochet or make cool things from leather.

Do you say, “I’m not a professional artist" when others ask you if you sell your creations? What do you do with all the wonderful pieces you create? Would you like to see them on display in a retail shop and available to purchase seven days a week?


If you do and are a maker, a creator, a crafter, or an artisan, we would love to have you here at

Art of Santa Cruz. Please contact us for more information on how you can get your work displayed with us! We are accepting applications for juried participation.


Our physical store is located inside the Capitola Mall, right next to Target. We are also reachable at (831) 515-7390 or via email at Can't wait to hear from you!